A man has died following a crash on Ketemarae Road, Hawera, South Taranaki.

The car collided with a power pole at approximately 4:15pm this afternoon.

He was the sole occupant of the vehicle and there were no other injuries.

The road, off State Highway 45 in South Taranaki, is closed but diversions are in place.

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The Serious Crash Unit are at the scene.