Many of the world's most famous monuments such as the Eiffel Tower and Stonehenge are instantly recognisable - thanks to the millions of images of them that have been published online and in books.
But when visiting the Pyramids of Giza in Cairo, photographer Oliver Curtis turned away and was fascinated with the less documented views around it, that rarely make holiday albums.
Over four years he has turned his back on the most over-photographed sites in the world to create a fascinating collection that promotes a new perspective on tourism.
Curtis' project Volte-face seeks to create a narrative on the quiet history and stories that surround famous attractions such as the Mona Lisa.
His unique images are a far cry from stereotypical holiday snaps with sights of heavily travelled streets, crowded pathways and areas of construction captured.
What makes his photographs so striking is that, devoid of their famous landmarks, they look distinctly unremarkable and like they could be taken anywhere.
Curtis hopes his work also sheds light on the people who work on the sites, such as cleaners, security guards, cleaners and office guards - who may have lost their awe for their place of work thanks to their daily exposure to the hotspots.
Speaking about his first visit to Giza, Curtis comments: "After walking around the base of the tomb I found myself looking back out in the direction I had arrived from, with the pyramid behind me.
"Intersecting the horizon under a veil of smog lay the city of Giza. Immediately in front of me and under my feet, the sand of the desert was adorned with an assortment of human detritus; litter, pieces of rusted metal, a large rubber washer and a torn hessian sack.
"Then, in the mid-distance I saw a newly constructed golf course, its fairways an intense green under the late morning sun.
"I found this visual sandwich of contrasting colour, texture and form intriguing not simply for the photograph it made but also because of the oddness of my position; standing at one of the great wonders of the world facing the 'wrong' way."
Volte-face will be published by Dewi Lewis later this year, featuring an essay by Geoff Dyer. It is also in an upcoming exhibition at the Royal Geographical Society in London during September 19 - October 14, 2016.