US Republican presidential candidate Donald Trump is a highly divisive figure.
A hotel firm has recognised this by offering a "Trump-free trip" - where customers can swap hotels if Trump is staying at the same lodgings as them.
Lastminute.com launched the "Trump the Trump" guarantee after a spate of Trump rallies erupted in violence and controversy.
The company has pledged to move its customers to alternative accommodation if they find themselves at the same hotel as the Apprentice host-turned-politician.
A spokesperson for lastminute.com told the Daily Mail, "Love him or loathe him, it's one thing seeing Donald Trump's hair-raising speeches on TV but it's quite another having to spend the night with him.
"That's why our primary goal is to ensure that our customers have the option of a quick exit to more tranquil Trump-free surroundings if they wish to."
The offer is available from this month onwards.
In order to make the switch, guests must email the company with their booking number and proof of Trump's attendance.
The spokesperson also had a further suggestion for how to best avoid running into Trump.
"We'd recommend that if you want to avoid Mr Trump altogether you might want to consider grabbing one of our great deals to Mexico, a beautiful holiday destination that is very popular with our customers but certainly not on Mr Trump's bucket list judging by his latest comments."