England voluble coach Eddie Jones is unmoved by All Blacks domination of world rugby, saying his team will end New Zealand's reign by 2018.
In an interview with London Sunday Times rugby writer Stephen Jones, Jones also said he would achieve taking down the All Blacks with a completely different style to how Steve Hansen's team play.
"The thing that really annoys me about rugby at the moment, and I've got to say it, is that everyone wants to copy New Zealand," Jones told Jones.
"Why? Come up with your own game. Everything we are doing now is about coming up with a game to beat New Zealand and to make them uncomfortable. You can and hopefully will see that by 2018.
"One of the great opportunities we have here in England is that we can re-brand rugby, we can develop a new style that gives people an opportunity to play the game differently from New Zealand. That is exciting me more than anything.
The former Wallabies and Japan mentor was rock solid in his confidence England can lower the All Blacks colours.
"Definitely. We've got some changes to make but I think the timing is right," he said.
But Jones said his team would have to lift their conditioning levels if they are to compete with the All Blacks.
"If we want to be the best side in the world we need to get a lot fitter than we are at the moment," he told the London Telegraph. "The great thing for us is that we haven't even touched on it yet. We have another six or seven per cent improvement at least, which is so exciting because over the next three years we can build on that. Individually we can get each of the players better, someone like Billy [Vunipola] can improve enormously, as he is just touching the surface."
Jones has been struck by the quality of the English domestic set-up.
"I've been really impressed by the professionalism of the clubs," he told the London Telegraph. "The quality and quantity of the coaching staff is outstanding as well as the facilities. I think that is being replicated now in the standard of play.
"I'd like to see a bit more attacking, but I'm sure that is going to come. Sides are a little bit set in what they do from certain positions rather than having a look at what the opposition defence is doing and having a go. That said, the game is going in the right direction.
"You've got 12 clubs here and no one knows this year who the club going down might be. The competition at the bottom will be so intense. And that is the great beauty of promotion and relegation. What sets the Aviva Premiership apart from Super Rugby is that every game here is hotly contested.
"Watching Super Rugby sides at the end of the season who have already been knocked off any honours, the games are very uninteresting. Whereas here, there is always a contest, and that is a great thing."