Taupo's Wayne Richards likes the odd beer or two but when he was told via email he had won $10,000 worth of products from Steinlager he initially thought it was a scam.
Mr Richards, who works in Rotorua at Mighty River Power, is one of two people who each won a $10,000 prize package from Steinlager as part of its promotion "Score with Steinlager".
Over a five-month period consumers collected unique codes on the back of Steinlager bottles. They had to enter the code online to put them into the draw to win one of two Steinlager sports lounges each valued at $10,000. The promotion attracted 43,715 entries.
While his partner was out one night Mr Richards entered the promotion 24 times and said he thought nothing more of it.
When he was emailed about the win he initially thought he had been scammed - until he saw it was from Lion Breweries.
"I thought this can't be true. It was really really awesome, quite unbelievable."
For his efforts Mr Richards won a projector, projector screen, speaker tower, a recliner with built-in chiller, a bar leaner with two bar stools, a personalised bar table, bar fridge and a 12-month Sky subscription including a sports package. He said he had set up some of the items in his lounge.
"I've already got some recliners but this [recliner with built-in chiller] has pride of place in the centre."
Mr Richards said he was catching up with his three children, who are in their 20s, for Christmas and said he might give some of the items to them.