NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Politics

Opinions on PM's poll showing

By Liam Dann & Claire Trevett
NZ Herald·
22 Mar, 2013 04:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Labour severely underestimated John Key - and is still paying the price, says our political correspondent John Armstrong.

Labour severely underestimated John Key - and is still paying the price, says our political correspondent John Armstrong.

Opinion by Liam Dann,Claire Trevett,

John Armstrong: Why is John Key still riding high in the polls? Put it down to several factors. First, an understanding of and empathy with the New Zealand character and what is acceptable and not acceptable. His moderate conservatism is straight out of Sir Keith Holyoake's textbook.

Key's second priceless asset is his finely-honed political instinct in which he has the sense to trust - even when receiving advice to the contrary. Few leaders who have spent six years in the job would have their feet still firmly planted on the ground. He is never aloof. Nor arrogant. He does not talk down to people. He can laugh at himself.

Key takes nothing for granted. Few other leaders would read polling data as avidly and earnestly as him. He also watches his opponents like a hawk. Behind the easy, ever-present smile is a very sharp intellect which can absorb copious amounts of detail - and then regurgitate it months later when circumstances demand.

With the equally unflappable Bill English alongside him, Key has projected calm and purpose in dealing with some of the biggest crises faced by a New Zealand PM. That has brought huge reward from voters. Key puts major emphasis on improving the things that really matter to ordinary people rather than the here-today, gone-tomorrow issues which titillate the fickle inhabitants within the Beltway.

Key's affable nature is not a false front to be worn solely for public consumption. But it does disguise the other John Key - the one driven by ambition.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

His public persona neither exhibits nor exudes any of that. Labour severely underestimated him - and is still paying the price.

• John Armstrong is Herald political correspondent.


Claire Trevett: Give him a hat, and he'll put it on, put on the music and he'll dance, give him a microphone and he'll sing. John Key can be a buffoon. In fact, sometimes he goes out of his way to be a buffoon. There is a very good reason for that, and it shows in the polls every month.

His show of a good-natured, even-tempered, self-deprecating personality is one of his most potent weapons. It makes him seem approachable, and that helps explain why his personal ranking is so high above his party's popularity. It also blurs the fact that he is wealthier and more powerful than most voters. If his Government is having a hard time, the next time he gives a speech he'll get in a self-mocking joke about it, a tactic that simultaneously acknowledges the headache it is causing him while getting across the message that it is not as major an issue as is being made out.

Counterbalancing that is his eloquence on the economy. His grasp of that is critical to engendering trust in voters.

Discover more

New Zealand|politics

Electoral bliss slips for Mr Popularity

22 Mar 04:30 PM
New Zealand

Key in dark over lucky dip prize

22 Mar 04:30 PM
Opinion

Paul Little: Nats' taunts only to be expected

23 Mar 04:30 PM

His political antennae are finely tuned - and if they pick up something the voters don't like, he'll call out "abracadabra" and make it disappear.

His sense of humour is his most underestimated asset. Voters get bored of leaders - it is one of the most corrosive factors on their popularity. Only tyrants and comedians can slow the process of that boredom. Labour cannot abide it, and that alone shows how powerful Key's persona is.

Advertisement
Advertise with NZME.

If it was not aware of that, Labour would not devote quite so much of its time deriding him for it.

• Claire Trevett is Herald deputy political editor.


Liam Dann: As the Bill Clinton campaign slogan said: it's the economy, stupid.

People vote with their pockets even when they are complaining about myriad other issues.

Of course, in theory the economy is stuffed.

What seems to be confounding many on the political left is that they are getting so little traction from what are clearly difficult times.

Advertisement
Advertise with NZME.

Factory closures, receiverships and job cuts are a regular feature of the news. The dollar is too high, and exporters are hurting.

But take a look at the flip side of this grim scenario. Interest rates are at record lows, every time a mortgage holder heads back to the bank they walk away with a better deal.

Meanwhile the value of house prices is still rising.

Inflation is also low and the high dollar keeps import prices low.

It is a good time to be a consumer.

No one wants to say it out loud, but for a big chunk of middle New Zealand - homeowners with some job security - these are relatively benign times.

Advertisement
Advertise with NZME.

Ironically, if the economy starts to grow faster the Government will come under more pressure as rising interest rates and inflation start to put the squeeze on household budgets.

• Liam Dann is Herald business editor.

Save

    Share this article

Latest from Politics

Premium
Opinion

Thomas Coughlan: Govt suffers minimal political damage from pay equity shock

06 Jun 05:00 PM
Politics

Seymour loses Oxford debate but lauds its ‘contrast’ to Te Pāti Māori actions

06 Jun 01:34 AM
Politics

Watch: ‘Pretty horrible day’ - MPs react to Te Pāti Māori suspension

05 Jun 08:06 PM

Why Cambridge is the new home of future-focused design

sponsored
Advertisement
Advertise with NZME.

Latest from Politics

Premium
Thomas Coughlan: Govt suffers minimal political damage from pay equity shock

Thomas Coughlan: Govt suffers minimal political damage from pay equity shock

06 Jun 05:00 PM

OPINION: Polls show pay equity changes are unpopular, but not as unpopular as feared.

Seymour loses Oxford debate but lauds its ‘contrast’ to Te Pāti Māori actions

Seymour loses Oxford debate but lauds its ‘contrast’ to Te Pāti Māori actions

06 Jun 01:34 AM
Watch: ‘Pretty horrible day’ - MPs react to Te Pāti Māori suspension

Watch: ‘Pretty horrible day’ - MPs react to Te Pāti Māori suspension

05 Jun 08:06 PM
Herald NOW: Auckland's Mayor Wayne Brown - does he have a clear run for another term?

Herald NOW: Auckland's Mayor Wayne Brown - does he have a clear run for another term?

Clean water fuelling Pacific futures
sponsored

Clean water fuelling Pacific futures

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP