That cheap slur is quite at variance with the facts. A searching internal investigation, whose results we lay out today, found several aspects we could have handled better and we have reviewed our systems to make sure that those matters are addressed. But there is nothing to sustain, even by the wildest stretch of the imagination, the idea that we behaved unethically, much less with the cynical and criminal intent that characterised the excesses of the Murdoch tabloid.
Key's comments were potentially extremely damaging to a fledgling newspaper - at the time, the Herald on Sunday was barely seven years old - and as events have transpired, the least that might be expected of the Right Honourable Member is that he would withdraw and apologise. That there has been no sign of such an apology is regrettable. Surely he does not still claim that we deliberately set out to bug a private conversation with no evidence to back that up (the paper's managers were not even interviewed by police)? The sole focus has been on the freelancer who handed us a tape.
In lodging a complaint, Key used valuable police resources which saved himself from a political embarrassment. In the event he was only partly successful, since - thanks partly to New Zealand First leader Winston Peters who addressed the contents of the tape without actually revealing them - the contents became pretty widely known anyway. And with hindsight, it seems unlikely that the published conversation would have significantly influenced the election outcome.
But that was never the point.
The important question was always whether the news media of this country should be allowed to pursue matters of public interest.
In the end, let it be remembered, this newspaper declined to publish the content of the recording after being given it.
We regularly make judgment calls on such matters, such as when we published the name of Bronwyn Pullar, the woman at the centre of the widening ACC scandal.
We do so without any assistance from Key or his spin doctors.
He may not be entirely happy with that, but we make no apology for it. The alternative is a slippery slope indeed.