A 5-year-old girl has been flown to Starship with serious head injuries tonight.

The girl was originally taken to the Coast to Coast Health Centre in Wellsford.

A St John spokesman said the service was alerted at 4.57pm and the Auckland Westpac Rescue Helicopter was dispatched to transfer her to Starship.

A helicopter spokesman said the girl had been bumped into by another child, fell backwards and hit her head.

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She did not have any open wounds, but was displaying "worrying" signs of a head injury, he said.

The incident had not been reported to police.