"Given the increased importance of smartphones in people's lives, it's not surprising that they are being used anywhere and everywhere, even in situations that not so long ago would have probably been considered questionable," she said.
The anywhere and everywhere modern day multi-tasking was becoming a much-practised behaviour among New Zealanders, and nearly half of the respondents admitting to using their mobile phones in bed.
"Men and women are almost equally likely to be online in bed and it seems that for a great many Kiwis their cell phone is the first thing they reach for in the morning and the last thing they put down at night," Ms Farman said.
The 18-29 age group was once again the most active in this area, with 76 per cent of them bringing their phones into bed.
Despite the wide-spread use, New Zealanders still held on to some social etiquette when it came to phones at the dinner table and taking selfies.
Eighty per cent of New Zealanders abhorred the use of mobile phones at the dinner table, while 63 per cent said cutting in front of people to snap a selfie grated on their nerves.
Women were more likely than men to be infuriated by social media behaviour, with more than 70 per cent reporting over-sharing, inappropriate photos and posts, and trolling being amongst their biggest pet hates.
Attached at the hip: mobile phone use:
• 92 per cent of New Zealanders over the age of 18 use a cell phone
• 76 per cent of 18-29 year-olds use their cell phones in bed
• 80 per cent of New Zealanders say using a cell phone at the dinner table is a no-no
• 70 per cent of women are annoyed by social media behaviours such as over-sharing, inappropriate photos and posts and trolling
• 5 per cent of people are fed up with their friends constantly checking their phones
• 7 per cent of New Zealanders admitted to using their mobile phones while driving
