"Of concern for us is today's crash is the second serious incident where a car has hit a tree in the past 24 hours.
This crash appears to have been as a result of a low speed impact and tragically, it appears that if the driver had been wearing a seatbelt, his injuries may have been survivable.
"Road safety is no accident, it comes about by people treating the roads as a social environment and recognising that person coming towards them, separated by a thin painted line on the road, is someone's mum, sister or daughter or someone's brother, husband or dad."
Mrs Grace said police would be maintaining a highly visible presence on Waikato roads this Easter and hoped to emulate the fatal free Easter Holiday period last year.