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The Whakatane fireworks display was a lot more spectacular than organisers had planned. Photo / Robert Hepple

The Whakatane fireworks display was a lot more spectacular than organisers had planned. Photo / Robert Hepple

At least two people were taken to hospital last night after an organised fireworks display in Whakatane went badly wrong.

A planned 40-minute display lasted less than 40 seconds, as thousands of dollars worth of pyrotechnics went off at once, just before the 9pm start time.

Eyewitness Lindsay Riddick said about 1000 people had gathered on the town's riverbank to enjoy the annual charity fundraiser run by the local Kiwanis Club.

"It started off with a considerably bigger hiss and a roar than was expected," he said.

"It wasn't just one errant firework, we suddenly had a wall of fire 30 metres long."

Teacher Allison Griffiths said the explosion caused panic.

"Everyone saw the flames sweeping down the headland, so we all started to move," she said.

"People were rushing to get in their cars and that caused a huge tailback. It was a bit of a nightmare."

Several fireworks landed on scrub on the opposite side of the river to the crowd, starting two separate fires. Members of the rural fire service were at the scene and quickly extinguished one blaze.

The wounded had minor injuries and were taken to Whakatane Hospital as a precautionary measure.

Aaron Anderson, an employee of Whakatane's Radio 1XX, told nzherald.co.nz he and a colleague were on their way to the event when they heard a huge explosion and the sky turned orange.

He said a number of car alarms were triggered after being hit by the shockwave from the explosion.

Kiwanis Club secretary Leigh Barker was unclear what caused the problem and said club officials were to meet rural fire service members this morning to discuss the issue.

"It was a peacock-style explosion along the water rather than in the air."

Kiwanis had run the display for the past 28 years with no problems of this nature, Barker said.

He said they had learned a lesson for next year: "We'll probably try to make it go properly."

Riddick said the township would be asking questions.

"Obviously something this spectacularly wrong will have an inquiry."