Bugatti Veyron: Art for art's sake

The Bugatti 'Veyron L'Or Blanc'. Photo / Supplied

Bugatti has teamed with a German porcelain specialist KPM to produce a one-off $3m automotive work of art called the "Veyron L'Or Blanc", or "Veyron White Gold".

The swirly porcelain artwork on the outside of the supercar is carried through to the cabin.

Porcelain from KPM is said to have the hardest weight and the whitest tone.

"At first, it seems to be an unusual idea to use porcelain in a car, " said Dr. Stefan Brungs, director of sales and marketing at Bugatti Automobiles.

"But this is what Bugatti stands for: the realisation of exceptional ideas while striving for the utmost in quality and aesthetics.

This allows us to continue Ettore Bugatti's heritage, who himself loved to experiment with new materials."