Central Hawke's Bay shoppers got an early start to their Christmas shopping at this month's annual Boulevard Day in Waipukurau, and for retailers it was a chance to clear some old stock to make room for the new.
CHB Business Association head De Skilton said the shelves were now bulging with new stock across the district's stores, and many had their decorations up getting ready for the busy month of December.
As well as amassing new items, Ms Skilton said there were other ways the district's retailers were encouraged to attract customers to buy locally.
"We will be holding two late shopping nights, open until 7pm, on December 21 and 22.
"These are usually well attended with people getting last minute presents and it's just good to be seen to be open. We encourage it and some may choose to open on Boxing Day as well."