Hundreds of people ran or walked their way to the ninth Mitre 10 Mega Walk finish line today.
Mitre 10 Mega manager, Graeme Ricketts, said he was amazed by the numbers considering they were up against the All Blacks test this morning.
"The turnout this year has been the biggest to date. The weather turned it on for us and we had a lot of late registrations. It has been a great success."
The walk has been supporting CanTeen for the past six years and has raised over $100,000.
"I am estimating this year we have added up to $17,000, which is great," Mr Ricketts said.
CanTeen youth co-ordinator for the Hawke's Bay office, Kerrie Waby, said the support has been amazing and this year's walk had even brought CanTeen members from outside Hawke's Bay.
CanTeen members, Justin Ashworth and Matt Young, travelled up from Wellington for the event.
"Our youth worker asked if we wanted to go and we both did not hesitate, it is such a cool day and is good fun," Mr Young said.
Mr Ashworth said he had wanted to do the walk to prove to himself and show he was capable of achieving things like this.
"This time a year ago I would not have been able to even do the 6km, so to finish the 15km is a huge achievement. I felt like Rocky when I came through the finish line, it was such a good feeling."
Hawke's Bay CanTeen member, Emily Wakely, was helping at the finish line and could not believe how many people got involved.
"All those who took part are helping whose who can't actually do it. It was cool standing on the finish, as everyone was so happy to get over the line and they were taking photos and saying 'thank god that's done'," Ms Wakely said.
CanTeen CEO, Bruce Pilbrow, said raising money was one thing but raising awareness was another.
"It has been proven that the survival statistics for teens are low and it is because they don't diagnose early enough. Events like this help get the awareness out and make people more comfortable about getting check ups or talking to people," Mr Pilbrow said.
Runners and walkers were sung in to the finish line by a live band, Fisher Kings, and were greeted with some much needed water bottles.
There was plenty of entertainment for the kids with a bouncy castle, face painting, bubble zone and shaped balloons.
Three Magpie players also turned up to kick balls around with the kids over the inflatable goal posts that were used during the Mitre 10 Cup.
"This event will continue for years to come, as we love working with CanTeen, they are such a cool organisation and it is a great cause. Their members and the community have really gotten behind it," Mr Ricketts said.