A four day festival of art, markets, food and wine will kick off this year's Spring Fling.
The Central Hawke's Bay festival is a series of 20 events that capture the essence of springtime in the region.
It gives people the chance to experience history, homesteads, cycling, music, adventure, hunting, wine and dining, Central Hawke's Bay Tourism Co-ordinator Trudy Hales said.
Hawke's Bay Tourism and Central Hawke's Bay Promotions have created The Spring Fling specifically to invite visitors into the district.
Last year's inaugural event saw 13 offerings, and the growth in event numbers this year to 20 is a reflection of the dedication local operators have to promoting the district as a great option for visitors, Ms Hales said.