A four day festival of art, markets, food and wine will kick off this year's Spring Fling.
The Central Hawke's Bay festival is a series of 20 events that capture the essence of springtime in the region.
It gives people the chance to experience history, homesteads, cycling, music, adventure, hunting, wine and dining, Central Hawke's Bay Tourism Co-ordinator Trudy Hales said.
Hawke's Bay Tourism and Central Hawke's Bay Promotions have created The Spring Fling specifically to invite visitors into the district.
Last year's inaugural event saw 13 offerings, and the growth in event numbers this year to 20 is a reflection of the dedication local operators have to promoting the district as a great option for visitors, Ms Hales said.
"It's largely down to our fantastic operators and some dedicated locals keen to show off what's on offer for visitors and locals in Central Hawke's Bay."
The usual offerings such as Taniwha Daffodil were part of the calender along with new events created by the Destination Porangahau group.
"There truly is something for everyone with events designed specifically for kids, to competent horse riders, to garden and history enthusiasts, to those looking for a great family outing and more," she said.
Hawke's Bay Tourism General Manager, Annie Dundas said the Spring Fling was the perfect opportunity to really showcase this part of the region.
"It's fantastic seeing all the operators and locals come together to create this celebration".
Tickets go on sale for The Spring Fling on Friday August 5 at 9am and a full list of events can be found at www.thespringfling.co.nz