Charitable Hamilton residents are digging out their old glasses and donating them for re-use.
Spectacles which have passed their use-by dates for their current owners will find new homes with sight-impaired people in developing countries.
Specsavers Te Rapa is urging local residents to sort out unwanted eyewear and take them into the Te Awa store.
Old glasses will be gratefully accepted at the store up until the end of next month and then donated to the East Hamilton Lions Club, for labelling and packaging before giving them to Volunteer Ophthalmic Services Overseas (VOSO) for distribution to those with poor eyesight in the Pacific Islands.
VOSO consists of teams of eye surgeons, optometrists and eye care workers who visit isolated communities and enhance the lives of hundreds of people every year. The project has provided over 80,000 pairs of glasses to Pacific Islanders, valued in excess of $15 million.
Specsavers Te Rapa co-owners Dominic Hartley and Cath McCarthy are committed to helping provide the best possible eyecare to those in need even further afield than New Zealand.
"In remote areas of the Pacific Islands accessibility to eyecare can often be very limited due to clinic locations and the shortage of trained optometrists," said Mr Hartley.
"Cath and I are passionate about supporting the Lions Club as they improve the quality of life for people by providing glasses and enabling people to see properly - an opportunity they would never otherwise have."
Jos Abbott of the East Hamilton Lions Club, says their charity relies on glasses donated from businesses like Specsavers to do what they do and is highly appreciated.
"Providing glasses to the less fortunate is so important. Everyday activities can become a real burden when you are sight impaired, so these glasses will be well received and give hope and happiness to those in need in the Pacific Islands. They will have a whole new lease on life," Mr Abbott says.