A terrifying 28 per cent of millionaires who hadn't broken through the $5 million barrier did not consider themselves wealthy.
Even worse, just under 40 per cent in all categories of the nominally mega-wealthy did not feel confident of achieving their financial goals.
The main reason, of course, that such relatively high levels of wealth are not enough to blast individuals completely free from the gravity of down-to-earth financial concerns, is family.
"One of the most surprising findings is that four out of five investors are providing financial support for adult children or aging parents. And one in five is sharing a home with those adults," the report says. "The top two personal concerns for investors are long-term care and the financial situation of children and grandchildren."
There's other guff in the survey too, including why the rich like to sit on cash cushions of at least 20 per cent and how they put the remainder of their wealth in buckets.
Being wealthy, as the UBS survey shows, is a relative problem and no protection against misery or self-pity. Even the rich can sing along with feeling as BB King belts out 'Help the poor'.