The date for this year's Papamoa Polar Plunge has been announced.
This year's event, organised by Papamoa Unlimited, will be held on Sunday, July 30.
A prize of $1000 cash awaits the winner to then donate to a Tauranga non-profit organisation of their choice.
Registrations for the plunge are by gold coin and open from 10.30am at Papamoa Domain, in front of Bluebiyou restaurant, on event day.
Plunge time is 11am and the winner of the $1000 cash will be drawn from the pool of people taking part. All plunge entrants must get completely under the water to secure their place in the draw.
Papamoa Beach Tavern will warm up participants with free soup, hot chocolates and giveaways immediately after the plunge.