"Craig talked to some of our Year 8 student leaders, and they developed the project."
The student leaders organised the script, did the filming and edited it.
"I think it's awesome. It's great that the kids have taken leadership of it. Some of the comments from the kids have been quite poignant - it's interesting to hear what they are looking for in a principal," Mr Devonport said.
In the video, one of the student leaders said she hoped the new principal would be "dedicated, hard working, kind, have a sense of humour and will play games with us at lunchtime".
One junior student asked: "Could you please play hide and seek with us?" Another student said she wanted the new principal to "know country life".
In return, the new principal can expect "supportive staff and community, and amazing children".
The video also shows some of South Makirikiri School's environment, including large playing fields, native bush and playgrounds.
Mr Devonport said the school's advertisement in the Education Gazette - where all education sector jobs are advertised - encouraged applicants to the school's website so they can see the video.
He said community feedback on the video had been very positive.