Therefore, the necessity to innovate and think differently about how we can help our farmers is at a critical juncture. Put simply, farmers on both sides of the Tasman will have to be more productive, more competitive and more sustainable if they are to succeed. The understanding of farmers' requirement to do more with less is at the heart of the region's ag-tech community.
We need more investment, more collaboration and more partnerships for agtech to truly prosper. I believe the creation of the Australian New Zealand Agtech Council will help give that mission a voice, a brand and a focus for the sector and is an opportunity to really boost the regions prospects.
Having spent time with ag-tech customers throughout all farming areas of Australia, I can't begin to express how much of a difference quality, operational, customer focused ag-tech makes. When farmers look you square in the eye and say 'the time you're saving me, gives me back hours each week to spend with my kids' it hardens the resolve to keep driving innovation.
I've had other farmers tell me that by knowing they had a leak in a water tank and were able to fix it immediately thanks to Farmbot water monitoring technology, it stopped their cattle losing $15,000 worth of condition overnight, highlighting ag-tech is also making a serious and positive financial impact.
While this sector is growing we need to ensure farmers can get access to new technology and education. It would be great to see government departments, drought funds and assistance authorities recognising that ag-tech plays a vital part in the sustainability journey that Australasian agriculture must go through.
That must be a mix of funding for trials and purchase of appropriate ag-tech and funding for education and training around it to ensure technology adoption is a smooth transition to maximise benefits to farmers.
• Andrew Coppin is managing director of Farmbot.