Great composition comes from a heart

Sacha Keating

Coffee and hot chocolate on a sunny Sunday morning at The Big O and there's a song in Sacha Keating's head called Intermittent Dub, a song he wrote that featured on a Conscious Roots compilation album; it explains his feelings about music. Like a lot of songs it has all the necessary hooks and riffs of the particular genre, a rich Sacha stew mixed with a hearty helping of roots music and culture. Cultural influence and community is predominant in Sacha's vision of accomplishment and creativity, targeted at honesty and cohesiveness within the realm of video, Pro Tools production and 128 tracks.
A love of hometown environment, inspiration and support for fellow musicians and the Arts drives his work and creativity. What I like most about his particular collage is that his music is as smooth and well planned as his personality, lending a consistency throughout, reminding you it's time to get down to some serious conscious roots listening.
A lot of the progressive features of the recording and production industry have turned out to be a dead end for producers and musicians who find themselves caught up in a sellathon of mediocre product and an attitude of denial towards culture and music. Sacha realises when composition comes from a heart, pulse and place then music asserts a direct influence on a listener becoming useful and inspirational. Ten years in Maori Radio broadcasting and many years involved with community based projects, recording engineer duties, record production and session work as well as live touring have seen him fine tune all the aspects of his latest quest, Te Aio Productions, based at his White St studio, specialising in hi def video and audio, collaborative production, publishing and marketing. Sacha's contract with Woodcut Records, new recordings from Auckland singer Natalie Rose and a new release of a local artists' compilation titled 90 Children seems a long way from those early days of busking with Whirimako Black or touring / producing with Billy TK Junior, Dam Native and recently The Black Trio.
Thinking about real rap music and its related hip hop culture, artists in both camps are most often critical of the conditions that affect people's lives and with beats and rhyme push a message about a better form of unity. Sacha Te Utupoto Keating believes deeply in this concept and expounds on the number of creative musicians from all fields in our city and the huge volume of original music being produced in our backyards and home studios. His ideas of local world class content not reaching the rest of the country obviously rings true with rank Top 20 fodder still jamming up the nation's radio frequencies. Just how much vile tasting corporate sugar would you like on that new song? Made into a songalike ... artistalike - no such luck here, just conversations about music, within music and an expert production compiled into something new. Here we have a producer the equal of just about anybody internationally, with significant musicality, born out of constant musical immersion and direct links to our culture.
¦http://teaioproductions.wix.com/teaioproductions