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Home / Whanganui Chronicle

Fifty Shades fades as audiences move on

By anne-marie.mcdonald@wanganuichronicle.co.nz
Whanganui Chronicle·
13 Mar, 2015 08:00 PMQuick Read

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PEAKED: Interest in Fifty Shades of Grey is tapering off at the cinema. PHOTO/FILE A-100215HOSSPLGREY1

PEAKED: Interest in Fifty Shades of Grey is tapering off at the cinema. PHOTO/FILE A-100215HOSSPLGREY1

It began with a bang but is going out with a whimper.

The most anticipated movie of 2015 is just about to finish its Wanganui run at Embassy3 Cinema.

Fifty Shades of Grey, which portrays the tangled relationship between an innocent university student and a wealthy businessman with a dark past, opened in Wanganui on February 14.

Embassy3 had been taking inquiries about the movie since October and a special preview screening of it sold out.

But head projectionist David Hooper said that, while Fifty Shades of Grey had been very popular in the first few weeks, interest was now dropping off. Next week was likely to be its last week, he said.

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"It's been busy but numbers have been nowhere near a movie like The Hobbit. Audiences have been mostly women, as you'd expect, and there's been quite a lot of older women too."

Mr Hooper said The Second Best Exotic Marigold Hotel was currently the most popular movie at Embassy3.

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