PEAKED: Interest in Fifty Shades of Grey is tapering off at the cinema. PHOTO/FILE A-100215HOSSPLGREY1
It began with a bang but is going out with a whimper.
The most anticipated movie of 2015 is just about to finish its Wanganui run at Embassy3 Cinema.
Fifty Shades of Grey, which portrays the tangled relationship between an innocent university student and a wealthy businessman with a dark
past, opened in Wanganui on February 14.
Embassy3 had been taking inquiries about the movie since October and a special preview screening of it sold out.
But head projectionist David Hooper said that, while Fifty Shades of Grey had been very popular in the first few weeks, interest was now dropping off. Next week was likely to be its last week, he said.