According to Heritage and Visitors director Tim Bamford, both the NZ Aotearoa Government Tourism Strategy and DoC’s Heritage and Visitor Strategy make strong commitments to ensuring that domestic and international visitors benefit the places, nature, heritage and communities they come to experience. This is something the wider tourism industry also strives for.
Clearly, better understanding the way people connect with the natural world and our heritage is valuable for DoC to ensure it provides enjoyable, meaningful recreation opportunities.
There is also an opportunity to encourage visitors to play their part in protecting and restoring the mauri of the environment in the places they visit through “giving back” activities. This would help visitors have a more meaningful and memorable experience, and over time it might nudge visitors to care more deeply about the places they visit.
The report found while there were differences in how the two groups thought they might “give back” to nature, both spectators and participants wanted to do so. The key was to make sure the way of giving back fitted with what visitors were interested in, Bamford says. “Simply put, giving back means visitors leave the place in a better state than when they arrived.”
Spectators of nature tend to choose financial contributions: donations or higher fees. Whereas participants in nature lean towards giving-back activities at the place or region they’re visiting such as picking up rubbish, planting native trees, pest trapping, removing wilding pines and weeds.
This work will be used to inform how DoC designs and improves attractions and facilities that offer people a chance to give back to nature — particularly through collaboration with mana whenua, tourism operators and communities.
Dave Scoullar is a tramper, conservationist and member of the Te Araroa Whanganui Trust