Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Whanganui Chronicle

Award-winning Whanganui restaurant Maria Lane up for sale

Mike Tweed
By Mike Tweed
Multimedia Journalist·Whanganui Chronicle·
16 Feb, 2024 04:02 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Belinda Pilcher (left), Bryce Mason (right) and Kye Mason outside Maria Lane. Photo / Bevan Conley

Belinda Pilcher (left), Bryce Mason (right) and Kye Mason outside Maria Lane. Photo / Bevan Conley

Central Whanganui restaurant Maria Lane Eatery & Bar is on the market after more than four years in business.

The Majestic Square space - formerly a bank car park - was rejuvenated by owners Bryce Mason and Belinda Pilcher.

It went on to win Best New/Redeveloped Business – Food and Beverage at the 2021 Lion Hospitality Awards for Excellence.

Maria Lane opened around two months before the outbreak of Covid-19.

Mason said a global pandemic was not part of the due diligence in planning a restaurant.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“There were a lot of variables but we are still standing, and now the time has come to move on.

“We went in with a five-year plan and it’s been five years since I went in there with my dad to start building it - February 2019.”

Mason said he and Pilcher had moved back to Whanganui so their son, Kye Mason, could go to secondary school in the city.

Advertisement
Advertise with NZME.

“I’ve been in hospitality for 25 years and I would love to know what it’s like to spend a weekend with the family.”

Pilcher agreed.

“Obviously when you own a beast like Maria Lane there is a lot to do, it’s a 24/7 thing,” she said.

“Kye also works with us on the weekends. I’m really proud of that but it will be great to have free time with him and not have to work nights.

“That is something to look forward to.”

Mason said in addition to Covid-19, there had been other challenges along the way.

The cost of living crisis had affected people’s discretionary spending and the last quarter of 2023 had been tough.

“We adapted with a different menu and tried to make things a bit more affordable.

“I hate the word ‘pivot’ but that’s what it’s been like from 2021 to 2024 - trying to reinvent wheels.”

They had always given things a go and never stuck to one particular cuisine, Pilcher said.

Advertisement
Advertise with NZME.
Norman Jay MBE is returning to Maria Lane later this month.
Norman Jay MBE is returning to Maria Lane later this month.

However, one thing that was fixed was the level of service.

“There are very, very loyal customers and we will be forever grateful for their support.

‘We know them by name and we know their drinks. We get them on that table almost before they’ve sat down.

“It’s almost like Cheers - where everybody knows your name.”

Mason has cleaned the restaurant every morning since the day it opened and Pilcher has washed and dried all the hand towels just as often.

“That’s commitment, right?” Pilcher said.

Advertisement
Advertise with NZME.

“I’m excited for whoever takes it on but I’m also excited for us as a family.”

Mason said they were proud of their son, who started working at Maria Lane when he was 13.

Kye is now in his last year of secondary school.

“He was just running food to start with and now he’s making cocktails and doing everything in the place,” Mason said.

“Seeing his character development has been awesome.”

The restaurant will remain open until a buyer is found.

Advertisement
Advertise with NZME.

Legendary British DJ Norman Jay MBE, who was the first-ever musical performer at Maria Lane, is returning to play a set next weekend.

“When I had [Wellington venue] Sandwiches and did music festivals, I used to tour Norman and we’ve developed a friendship,” Mason said.

“He and his wife Jane came to stay with us four years ago and he just fell in love with Whanganui.

“Norman played for us on Waitangi Day [2020], just before lockdown. This is his first time back and he’s really excited.”

Pilcher said their legacy could be built on by whoever took it over.

“The bones are there and they’ve been built with blood, sweat and tears, and lots of love and passion.

Advertisement
Advertise with NZME.

“Hopefully someone can take it to that next level and drive it forward.

“Until then, we’ll be here right until we hand over the keys. If you love what we do, get in while you can.”

Norman Jay plays at Maria Lane on February 24, with Kye Mason playing an opening set from 4pm.

Mike Tweed is an assistant news director and multimedia journalist at the Whanganui Chronicle. Since starting in March 2020, he has dabbled in everything from sport to music. At present his focus is local government, primarily the Whanganui District Council.

Save

    Share this article

Latest from Whanganui Chronicle

Whanganui Chronicle

Netball: Pirates secure victory with strong second half

19 May 11:50 PM
Whanganui Chronicle

Speed bumps removed after feedback from residents

19 May 08:43 PM
Whanganui Chronicle

Community backs high-frequency bus network

19 May 06:00 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Whanganui Chronicle

Netball: Pirates secure victory with strong second half

Netball: Pirates secure victory with strong second half

19 May 11:50 PM

All the action from David Jones Motors Premier Netball.

Speed bumps removed after feedback from residents

Speed bumps removed after feedback from residents

19 May 08:43 PM
Community backs high-frequency bus network

Community backs high-frequency bus network

19 May 06:00 PM
Charge or no charge: Gallery entry fee debate continues

Charge or no charge: Gallery entry fee debate continues

19 May 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP