Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Whanganui Chronicle / Business

Lowdown on Mainstreet

By Laurel Stowell
Whanganui Chronicle·
15 Nov, 2011 09:32 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

It's been going for 20 years and is known for quirky promotions, hanging baskets and so much more. Today, we find out what makes Mainstreet Wanganui tick

In just 20 years, Mainstreet Wanganui has woven its way so deeply into the fabric of the city that it's hard to imagine the CBD without it.

Who cleans the Oriental toilets and keeps the footpaths clean? Who organises Easter egg hunts and Halloween happenings? Who do you call when the electricity goes off and you don't know where the meter box is? Who hires out the public address system at Majestic Square? Who do you apply to if you want to hang banners? How do you get a hanging basket for your shop if it's not in the CBD? Who lobbies council on behalf of retailers?

It's Mainstreet Wanganui every time.

Elise Goodge, marketing and promotions manager, has been in the job a year and she's still finding out about new things the organisation does.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

It's a busy place. When the Chronicle called there were deliveries, people making inquiries about floats in the Christmas parade, phones ringing, accounts being paid and bills being sent out.

"There's pretty much too much to do. We could quite easily use a fourth full-time person [in the office] and they would be busy, but we just can't afford it," she said.

Mainstreet Wanganui morphed out of the former Wanganui Retailers' Association back in 1991. "The retailers and the retail association got wind of the fact that the council was planning a big redevelopment in the CBD. They were going to be affected and they needed a seat around that table," Ms Goodge said.

Advertisement
Advertise with NZME.

The redevelopment happened in 1992-93 and Mainstreet Wanganui became an incorporated society in 1993.

It has three active committees, about 10 full-time staff and its members are the 240 retailers who rent space from the owners of CBD buildings. The owners pay the Wanganui District Council levies that are Mainstreet's main source of income.

Member retailers are in the main four blocks of Victoria Ave and the side streets extending one block from them. There are also 23 voluntary members who pay $50 a year and whose businesses are outside that area.

Mainstreet communicates with members through a popular six-weekly newsletter, Facebook, the monthly morning meetings of its The lowdown on Mainstreet Wanganui

I hope that they feel we are working for them.Elise Goodge,

marketing and promotions managerthree committees and by generally being out and available.

"Some of them send an email if something's bothering them or they will just drop in. I hope that they feel we are working for them," Ms Goodge said.

Its business promotions committee organises events that will bring people into the CBD. Ms Goodge now has a list of nine events that will happen every year - such as a Christmas festival in December and heritage event in January. But she said there were always extras.

"We nearly always run an activity in school holidays, to get the families coming in."

At the moment, the promotions budget simply pays the wages for herself and Geoff Follett. Money for promotion costs comes from donations and from extra earnings such as Ritchie Minnell directing traffic or Mainstreet supplying extra hanging baskets.

Advertisement
Advertise with NZME.

Ms Goodge's aim is to make promotions self-funding and she'd also like more retailers to be more consistently involved.

The projects of Mainstreet's design heritage committee have varied, depending on who was on it and what they thought was important.

One group put together a brass rubbing trail to educate visitors about the city's historic buildings.

The current committee is mindful of changes to the rules about earthquake-prone buildings.

It is helping council put together a list of buildings which, although need strengthening, are essential to save.

By going to meetings with peers in similar organisations elsewhere, Ms Goodge has discovered that Mainstreet Wanganui has a unique feature.

Advertisement
Advertise with NZME.

"We are the only town centre organisation in the country that has managed to secure town maintenance in the CBD.

"A lot are very jealous," she said.

And she gets to hear a lot about town centres where businesses are losing out to bypasses and big box retailers setting up on the edge of town.

Wanganui was lucky.

"We've got a really supportive council, retail precinct and community. Not many other towns have all three."

Mainstreet Wanganui's staff know all too well that the recession is making business tough for many retail members.

Advertisement
Advertise with NZME.

"It's horrible when someone closes their doors because we know how hard they've worked," Ms Goodge said.

A year in, it's the relationships she's enjoyed the most in her job.

"I've got to meet a lot of really neat people in a really short time. That has been cool," she said.

Save

    Share this article

Latest from Business

Premium
Opinion

Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

24 Jun 12:00 AM
Premium
Property

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Whanganui Chronicle

Sarjeant Gallery visitor numbers revealed

08 Jun 05:00 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

24 Jun 12:00 AM

The biggest is a new application for a $100m Pak'nSave on reclaimed land in Takapuna.

Premium
All rentals must meet five Healthy Homes standards by July 1

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Sarjeant Gallery visitor numbers revealed

Sarjeant Gallery visitor numbers revealed

08 Jun 05:00 PM
Premium
Govt considering 'demolition' for Chateau Tongariro, deemed a ‘fiscal risk’ in Budget 2025

Govt considering 'demolition' for Chateau Tongariro, deemed a ‘fiscal risk’ in Budget 2025

02 Jun 05:00 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP