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Consider creating a relationship with a large New Zealand company which is successfully marketing internationally, products or services similar to yours, instead of attempting to start a new business.
In a previous column it was suggested that people or organisations with innovative products or even ideas wishing to maximise their reward, could make contact with an established, innovative organisation which is already successfully marketing products or services in the same sector - with the goal of establishing a mutually beneficial ongoing relationship. (Obviously they would first need to obtain high-quality advice on the protection of intellectual property.)
One such company could be Datacom Group (www.datacom.co.nz), whose 2010 revenue was $725 million (over 50 per cent from Australia and Asia), and which employs about 3375 staff members. Its major activities are:
IT management: Datacom designs, builds and runs business critical systems for government and businesses entities of all sizes, including:
Data centres: Datacom operates enterprise standard telco and vendor neutral data centres across New Zealand and Australia.
Cloud services: Datacom hosts cloud services in its New Zealand and Australian data centres.
Infrastructure outsourcing and managed services: Datacom provides a flexible range of services that allow you to completely or partially outsource management of your information technology with confidence.
Software and integration: Datacom is New Zealand's largest developer and integrator of business applications, websites and intranets. Its core competencies include Microsoft .net and Java development, in addition to a full range of consulting, design and analysis skills.
Business services: In addition to payroll products and services, Datacom provides business process outsourcing for a range of government and corporate clients. The characteristic of this work is the need to bring together people, processes and technology, which often involves provision of logistical support, and/or improving back office efficiency through software development.
Article contributed by the Wanganui Employers Chamber of Commerce UFB Business Strategy Group. To suggest initiatives which you believe should be considered for inclusion in the group's Strategic Plan, or to contact the group, drop an email to john.patty@xtra.co.nz
