Mr Harding wants to encourage people to act on Whanganui's opportunities.
"My whole slogan is 'ignite the passion'. I'm really passionate about this town," he said.
"My big thing is economic development. People want jobs but are not wanting to put themselves in the vulnerable place of creating jobs."
The 30-year-old said the beach and heritage buildings were "massive opportunities" for the city which were currently under-utilised.
Running heritage tours was one opportunity the city should be taking and he supported the idea of a ferry between Whanganui and the South Island.
He also said Whanganui needed neighbourhood awards to celebrate the people and organisations in the town.
"I believe the council can partner in it. It's council's job to market Whanganui in the correct way," Mr Harding said.
"I guess there is a lot of things we could be doing that we are not doing. For me, nothing is impossible. It's just about finding ways around it."
Whanganui people wanted councillors to represent them without hidden agendas.
Some candidates were too focused on single issues such as the wastewater treatment plant, he said.
"Okay, that gets fixed. Then what do you stand for? We are more than just a wastewater treatment plant."
Mr Harding said regardless of election he would continue to support initiatives in the city.
"If it doesn't work out I'll do something else. If people think somebody else can do a better job then that's okay. I just want to represent Whanganui the best I can."