"I did quite a lot of experimenting with lavender recipes, and now I have a really good book full of lavender recipes."
Despite the quality of the products, the prices are very reasonable: from $5 for a lip balm to $12.50 for an essential oil.
"We wanted to price them so that everyone can afford to buy them, and enjoy them," Mrs Tizard said.
One of the company's most popular products is the lavender dishwashing powder.
"I can't make enough of that right now. It works really well, and doesn't leave that chemical taste that you usually get when things come out of the dishwasher."
Mrs Tizard also runs regular workshops on cleaning using natural products.
The business will focus on selling online. However, for those who prefer to buy in person, a small store is operating from 56 Young St, Whanganui East, on Tuesdays and Wednesdays between 9am and noon.
For more information visit www.wairekaroad.co.nz