Waikato Herald
  • Waikato Herald home
  • Latest news
  • Sport
  • Business
  • Rural
  • Lifestyle
  • Lotto results

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Lifestyle
  • Lotto results

Locations

  • Hamilton
  • Coromandel & Hauraki
  • Matamata & Piako
  • Cambridge
  • Te Awamutu
  • Tokoroa & South Waikato
  • Taupō & Tūrangi

Weather

  • Thames
  • Hamilton
  • Tokoroa
  • Taumarunui
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Waikato News

Waikato man Roger ‘living man’ Blake jailed for selling bleach as cure for Covid-19

Belinda Feek
By Belinda Feek
Open Justice multimedia journalist, Waikato·NZ Herald·
17 Jan, 2024 06:00 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Ngatea man Roger "living man" Blake, pictured in 2011, has been sent to jail after being found guilty of 29 charges under the Medicines Act. Photo / Elaine Fisher

Ngatea man Roger "living man" Blake, pictured in 2011, has been sent to jail after being found guilty of 29 charges under the Medicines Act. Photo / Elaine Fisher


A man who “seized upon the tragedy of the Covid pandemic as a money-making opportunity” by selling bleach as a cure for the virus, making his company more than $100,000 during the global event, has been sent to jail.

Today, Roger Blake - who goes by the name “Roger William living man” - appeared before Judge Brett Crowley in Hamilton District Court.

The public gallery was near capacity with people there in support of Blake who was being sentenced on 29 charges he was found guilty of at an earlier trial.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The charges related to breaches laid by MedSafe under the Medicines Act, along with others of obstructing a Ministry of Health officer.

There were also charges of making a false statement about himself and his company possessing, advertising and selling products dubbed “MMS”, or Miracle Mineral Solution; essentially chlorine dioxide - bleach - mixed with water.

American Jim Humble, who founded the Genesis II Church of Health and Healing, originally funded MMS products.

The MMS solution has been falsely promoted as a cure for a number of illnesses.

Advertisement
Advertise with NZME.

Blake had previously been warned about promoting the product in 2009, 2010, and 2011, when it was then claimed it cured cancer.

However, when the pandemic kicked off in February 2020, he and his company began to market it as a cure for Covid.

In court, Crown prosecutor Paige Noorland said there was a degree of commerciality to his offending explaining the company’s profits shot up by 265 per cent between December 2019 and mid-July 2020 and saw it bank at least $106,798.76.

While she submitted the offending was not overly sophisticated, he did target vulnerable people and it involved “scaremongering to the highest degree” given it occurred during a global pandemic.

Blake also refused to co-operate with a pre-sentence report writer to assess electronically-monitored sentencing options.

Given those actions, combined with his offending, Noorland said Blake should receive a sentence of imprisonment.

He has already spent the past 28 days in custody after he refused to sign a bail bond during an appearance in December following Judge Crowley’s finding of guilt on the 29 charges.

At the sentencing, Blake was asked for his thoughts on sentencing by Judge Crowley, and for the first time offered, albeit in the third person, some remorse for his actions.

“Roger has something to say for the court record,” he began, before stating he had come to realise he was in “deep water” due to his lack of understanding of the court’s procedures.

“I myself acknowledge my mistakes.

Advertisement
Advertise with NZME.

“Looking back would I have done things differently? Yes. Looking forward, will I do anything different? Yes.

Roger Blake appeared in Hamilton District Court today.
Roger Blake appeared in Hamilton District Court today.

“As a God-fearing man, I am remorseful for any inconvenience or damages ... and I do acknowledge and accept responsibility for all my actions.”

He felt he had “paid back my debt to society” for the events over the past three-and-a-half years, mostly with his 28 days in custody which had seen his livelihood turn to near ruin, he said.

But Judge Crowley queried several aspects of his statement including his reason for being in “deep water”.

The judge said it was not due to not understanding court processes but because “you wouldn’t stop dealing in new medicines”.

In reply, Blake said he sold water purifiers for water treatment.

Advertisement
Advertise with NZME.

After another bout of too-and-fro, and Blake talking over the judge, Judge Crowley finally got around to sentencing him.

He found the product posed a risk to the public and although only one person became ill after using it, there could be another explanation for that.

Blake had written “hundreds if not thousands of pages” to the court claiming that various people were indebted to him for at least several billion dollars, and he had twice approached the judge’s bench, including most recently in December, when he waved documents in Judge Crowley’s face.

“His behaviour has been utterly disgraceful,” the judge said.

“The way in which Mr Blake seized upon the tragedy of the Covid pandemic as a money-making opportunity gives the offending more gravity, in my view.”

As well as jailing him for 10 months and two weeks, the judge also ordered Blake to pay half the costs incurred by Medsafe of $4620.

Advertisement
Advertise with NZME.

He granted Blake leave to apply for home detention should he wish to work with probation and complete a report.

Belinda Feek is an Open Justice reporter based in Waikato. She has worked at NZME for eight years and been a journalist for 19.

Save

    Share this article

Latest from Waikato News

Waikato Herald

Chiefs confirm successor to McMillan as coach

Waikato Herald

WWI soldier’s journal of scientific breakthrough gifted to National Army Museum

Waikato Herald

Youths seen brandishing knives and machetes before fatal Hamilton street fight


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Waikato News

Chiefs confirm successor to McMillan as coach
Waikato Herald

Chiefs confirm successor to McMillan as coach

Jono Gibbes has been appointed for the 2026 Super Rugby Pacific season.

20 Jul 08:00 PM
WWI soldier’s journal of scientific breakthrough gifted to National Army Museum
Waikato Herald

WWI soldier’s journal of scientific breakthrough gifted to National Army Museum

20 Jul 05:00 PM
Youths seen brandishing knives and machetes before fatal Hamilton street fight
Waikato Herald

Youths seen brandishing knives and machetes before fatal Hamilton street fight

20 Jul 01:34 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Waikato Herald e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the NZ Herald newspaper
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Waikato Herald
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP