Some farmers who had recently planted manuka forests on marginal land in order to capitalise on the high-end honey market, have ploughed in their tea tree and replanted with rangiora, such is the perceived demand for this handy plant.
"It appears that opportunist amateur tree propagators are stripping existing trees bare in the hope of making a fast buck from growing cuttings. If this continues unabated, the entire species is likely to be wiped out," warned conservationist Dr Amelia Pujol.
Graeme agrees, and has called for national restraint.
"Please just buy what you normally would, when you normally would, and there'll be enough bushman's toilet paper for everyone."