Just before the pandemic struck, the bullying got so bad that Bradly was physically ill at the thought of going to school and was spending three days a week at home.
During lockdown, he was able to access distance learning and started to thrive. Once normality returned to New Zealand, Bradly enrolled in Te Kura distance learning.
In 2013, Joanne broke her back and is unable to work. She has custody of her 20-month-old granddaughter who Bradly is helping to take care of.
Without his mum asking, he gets up at 6am to wake his niece, feed her and take her to the car, so she can get to day care. Then he gets on with his schoolwork until it's time to bathe his niece and clean the house.
When Hell Pizza's Satan's Little Helper programme was alerted to Bradly's bravery, they sent him and his sister for a day out to Rainbow's End theme park in Auckland, followed by a pizza dinner.
"He had an awesome time in Auckland. Bradly and his sister are really close, so he wanted her to have a day out. They both got a trip away and it was something different, because it's not something I can afford to go and do. There were no queues and he got to go on the rides straight away – they had a great day," says Joanne.
Over the next few years, Bradly plans to study to become a dairy farmer – his dream job.
For Bradly, there's no better way to announce to the world that the bullies will never win.