He said the new initiative will help take Hamilton's creativity to the next level.
"The idea of this fund is to give a level of confidence to businesses and commercial sponsors who are thinking about supporting a creative project. We're inviting new sponsors to walk hand in hand with us to brighten up the city. You'll look good and the city will look great, thanks to you."
The grant was approved through the 2021-31 long-term lan, with this first funding round remaining open until June 2022.
Mayor Paula Southgate said she was hopeful innovative public art projects for Hamilton could be jump-started by the fund.
"Generating new projects and getting them off the ground would be a fabulous outcome for the creative sector and for Hamilton. Council can't [do] it alone so this is about partnerships and about the wider city working to unleash some of the incredible talent and creativity we have here."
To apply to the fund, an arts initiative must be new, and applicants must have secured funding or sponsorship equal to the amount being requested from the fund. There is no limit – within the $150,000 – to the amount requested.
To find out more, you can visit here. If you would like to discuss eligibility, please get in touch with Sandra Larsen at Sandra.Larsen@hcc.govt.nz.