Hamilton firm wins MYOB Accounting Practice of the Year award

The staff of Singh and Associates in Hamilton, Ravi Singh (left), Arti Singh, Evans Chileshe and Mengdi Niu. Photo / Supplied

Hamilton accounting firm Singh & Associates Ltd has been named Accounting Practice of the Year NZ in the MYOB 2021 Partner Awards – recognising and celebrating the efforts of organisations and individuals who have worked tirelessly to support small, medium and large businesses.

The honours celebrate excellence within the bookkeeping and accounting community across three categories: Accounting Practice of the Year, Bookkeeping Practice of the Year and Certified Consultant of the Year.

3rd Arm Admin Ltd - based in Porirua - was awarded Bookkeeping Practice of the Year NZ, while Certified Consultant of the Year NZ went to Nicky Reynolds of Accountable Computer Solutions Ltd in Pukekohe.

The judges acknowledged Singh & Associates Ltd's exceptional service to clients as they supported them through yet another difficult and unpredictable year.

Implementing a fresh marketing strategy, supporting their community through local sponsorships, and actively offering advice to businesses in need, have all contributed to exceptional business growth over the past 12 months – success that has even seen them move into their own purpose-built premises.

Singh & Associates director Ravi Singh says: "This is the first time we have entered the MYOB Partner Awards and to win NZ Accounting Practice of the Year has been the best news after such a tough year.

"The team has worked exceptionally hard, supporting our clients and a wave of other small businesses who needed support with Covid-19 subsidy payments, and offering advice on managing their business accounts during these unpredictable times.

"In the last month alone, our team of five has moved into a newly built premises and picked up 26 new clients - all through word of mouth. This rapid business growth is testament to our team's ability to always be proactive, responsive and supportive. We are delighted to have our efforts recognised with this award and we're looking forward to seeing what we can achieve for our clients in the year to come."

MYOB chief sales and support officer Daniel West, who was one of the judges, says it is important to recognise the expert partner work, which often happens behind the scenes.

"This year's winners provided trusted advice and services to businesses grappling with continued uncertainty. In many ways, they have been the unsung heroes advising businesses to adapt and thrive and in doing so, helping to support our economy," says West.

"For local businesses, these trusted advisers have been a pillar of strength for clients during another period of change and challenge. And that's why we're delighted to be recognising the tenacity and excellence of those within MYOB's community."

MYOB is a leading business platform with a core purpose of helping more businesses in New Zealand and Australia start, survive and succeed. MYOB delivers end-to-end business, financial and accounting solutions direct to businesses employing between 0 and 1000 employees, alongside a network of accountants, bookkeepers and consultants.