The Hamilton-based club has been trialling the innovation since early January and throughout pre-season fixtures.
All Black midfielder Quinn Tupaea wore a concealed mic during the Cross Border Rugby fixtures and found it an exciting tool from the perspective of player insights, too.
“Implementing the player mics in pre-season and sharing them with broadcast is a first, not just for us, but for all of rugby in New Zealand,” Chiefs Rugby Club chief executive Simon Graafhuis said.
“We are always looking at ways we can innovate and how we can share more of what we do with our fans. The players and coaching group are really supportive of this initiative, and there are plans to extend this innovation to include the DHL Super Rugby Pacific teams in New Zealand.
“For the Chiefs, in-game mics are just the first step in a larger plan to release a documentary that will bring fans behind the scenes of our club, its culture and our teams. We will keep pushing the boat out in this space and hope our fans enjoy this new view of the game.”
Fans will be able to watch this new content following games on Sky Sport and DHL Super Rugby Pacific club and competition channels.
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