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Home / Waikato News

Fieldays 2021 a huge success by all measures - the numbers and the intangibles

Waikato Herald
14 Jul, 2021 05:12 PM4 mins to read

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Fieldays 2021 welcomed 132,776 people over four days. Photo / Stephen Barker

Fieldays 2021 welcomed 132,776 people over four days. Photo / Stephen Barker

"This could well be the [most] significant show of its kind globally this year," was the comment from Prime Minister Jacinda Ardern at her Fieldays TV interview on day one of Fieldays 2021.

It was the second biggest in the event's 53-year history, with a total of 132,776 people attending over the four days to experience the true essence of New Zealand agriculture.

On Friday, June 18 alone, 44,044 people came through the gate – a record day that will go down in Fieldays' history.

New Zealand National Fieldays Society CEO Peter Nation says getting to opening day was no small feat and he was thrilled with the public's response to this year's event.

"Along with our loyal sponsors and exhibitors, the team of five million did the hard yards to get us to opening day, and we are extremely grateful for the support.

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Prime Minister Jacinda Ardern talks on Fieldays TV with presenter Andrew Lumsden, known as Te Radar. Photo / Supplied
Prime Minister Jacinda Ardern talks on Fieldays TV with presenter Andrew Lumsden, known as Te Radar. Photo / Supplied

"The events industry is a huge part of our DNA, and this was reflected by the astronomical numbers of people coming through the gate.

"Beyond the numbers, the intangible factors that can't be measured, such as the smiling faces and people reuniting and having a good time, tell me this year's event was a huge success."

Many people opted for alternative transport options to get to Fieldays this year. Over 14,000 people took the bus, with 292 trips taking place. Around 1100 visitors also travelled to Fieldays in the Waikato River Explorer, with 536 catching the Camjet, and 94 people took to the skies, flying to Fieldays in a helicopter with Helicorp.

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It was also the first time that Fieldays had staged a hybrid event bringing the best of the physical and virtual events together. The virtual extension of the event, Fieldays Online, returned off the back of last year's success to connect with rural communities that are more isolated, or weren't able to attend the physical event.

Fieldays Online again brought New Zealand agriculture to the world, with high visitation from Australia, the United States, the United Kingdom, Germany, and South Korea.

Some of the primary sector's greatest minds put their ideas to the test at the Fieldays Innovation Awards, with a total of 64 entries in the Innovation Hub.

Winners included Springarm Products Limited with their ballcock arm that flexes and won't break (Prototype Award), Cropsy Technologies with their AI-enabled hardware that helps winegrowers monitor their crops (Early Stage Award and Young Innovator's Award).

Discover more

Fieldays is back: What to expect this year

10 Jun 05:00 PM

Extended Fieldays health hub offers free check-ups

11 Jun 05:04 PM

Premium river run will leave congestion behind

10 Jun 05:10 PM

Giving thanks to Fieldays and farmers

17 Jun 03:11 AM

IGS Limited was the winner of the Growth & Scale Award for their vertical farming technology. As they are based in Scotland and the United States, IGS Limited couldn't make it to Fieldays due to border restrictions, though they were well-represented by the British High Commission.

Co-founder and inventor of Springarm, Ric Awburn, says he's been "overwhelmed" by the high levels of interest and support they've received since their Innovation Award win.

"We've gone from exhibiting at Fieldays with a few ballcock arms and a bit of signage, to lots of emails and calls from people wanting to buy our product, news articles, and conversations with manufacturers. It's a lot to take in!"

Ric manages a 500-cow farm in Te Kawa by day, and now, he makes ballcock arms by night.

Around 1100 visitors travelled to Fieldays in the Waikato River Explorer, with 536 catching the Camjet, and 94 people went by helicopter with Helicorp. Photo / Supplied
Around 1100 visitors travelled to Fieldays in the Waikato River Explorer, with 536 catching the Camjet, and 94 people went by helicopter with Helicorp. Photo / Supplied

It has been calculated that the primary sector needs 50,000 skilled workers by 2025. To address this, the Fieldays Careers and Education Hub highlighted the wide scope of training and career opportunities on offer, inspiring school students or those rethinking their career options.

The iconic Fieldays competitions entertained the masses and demonstrated the high levels of skill and finesse from the best in the business.

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The boy racers of farming went head-to-head in the Fieldays Tractor Pull and the skills and endurance of New Zealand's top fencers were put to the test. Waikato and Bay of Plenty excavator operators raced the clock to complete tasks to challenge their skill and precision in the Civil Contractors New Zealand Excavator Competition.

For those who missed the Fieldays action Fieldays TV is available on demand all year round at fieldaysonline.co.nz.

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