The Listener
  • The Listener home
  • The Listener E-edition
  • Opinion
  • Politics
  • Health & nutrition
  • Arts & Culture
  • New Zealand
  • World
  • Consumer tech & enterprise
  • Food & drink

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Politics
  • Opinion
  • New Zealand
  • World
  • Health & nutrition
  • Consumer tech & enterprise
  • Art & culture
  • Food & drink
  • Entertainment
  • Books
  • Life

More

  • The Listener E-edition
  • The Listener on Facebook
  • The Listener on Instagram
  • The Listener on X

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Listener / Opinion

Jane Clifton: Rebellion blossoms as floral frocks defy Vogue dictatorship

By Jane Clifton
New Zealand Listener·
12 Jul, 2024 12:30 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

People are still wearing floaty florals and roomy midis, and manufacturers who supply the high street and high-volume online outlets are trucking in new ones. Photo / Getty Images

People are still wearing floaty florals and roomy midis, and manufacturers who supply the high street and high-volume online outlets are trucking in new ones. Photo / Getty Images

Opinion by Jane Clifton

OPINION: Serious civil disobedience is starting to endanger the global dictatorship known as fashion editors – to the point where sending in a United Nations special rapporteur would not be an overreaction.

People buying clothes have started refusing to do what they’re told by fashion editors – wearing whatever they damn well like, heedless of the consequences for orderly, homogeneous society.

The most visible sign of insurrection, and indeed conspiracy, is the blatant endurance of the billowy floral midi frock. The floral frock was outlawed late last year with extreme prejudice by the pitiless editorial cabal.

People were given fair notice to cease and desist, save for emergencies like flower shows, opera festivals and Royal Ascot. The influencer autocracy and the Vogue industrial complex spoke as one. The cancellation of florals, and the denunciation of all comfortable dresses even without a pattern, was unambiguous. Such frocks were too retro, too roomy, too Little House on the Prairie, too Nana’s curtains, too … wearable. All the reasons fashion editors gave for making such clothes compulsory a few years ago were now unbearably tragic.

Yet somehow – and this is the sinister bit – not only are people still wearing floaty florals and roomy midis, but the manufacturers who supply the high street and high-volume online outlets are trucking in new ones. Ones with flowers, spots and even – may god strike us down, the fashion editors gasped – gingham! Heaven help us, the three Fs – floaty floral frocks – may still be with us next year.

After a few months’ Putinesque seething, the oligarchy regrouped and issued corrective instructions. If one must wear a comfy, cool, floaty or floral frock, smock or shift, it must henceforth be made only of denim – so therefore not actually floaty, not floral, not comfortable and definitely not airy in the heat.

To be fair, there was an answering surge in nicely cut denim dresses. But the three Fs still refused to you-know-what off. They proliferated far beyond Ascot, Glyndebourne and wafty perfume ads.

A further papal encyclical ensued. If one must wear any iteration of a midi, it ordained, one must, on no account, wear comfortable trainers (once fashion-editor-compulsory) underneath. Even to team a midi with a pair of heeled court shoes would be unthinkably ageing.

Advertisement
Advertise with NZME.

Only three types of footwear were permissible, stated canon law: ballet flats – preferably see-through mesh ones – stompy, quasi-military boots or orthopaedic-looking sandals.

A further regulatory notice: wearing highly visible socks – ie, past the ankle or to the knee – would soon be compulsory, too. Yes, of course with the sandals as well – do please stop trying our patience.

Discover more

Jane Clifton: High fashion ditches pants, profits soar (but please, wear underwear)

17 May 12:30 AM

Bum notes: Jane Clifton takes a rear view of fashion

12 Apr 12:30 AM

Jane Clifton: Sweet indulgence not so ideal when tempered with a dose of reality

29 Mar 06:00 AM

Jane Clifton: Fashion goes back to 80s excess

14 Mar 11:30 PM

This, too, has met with defiance. Ballet flats seldom have much arch support and even the daintiest of feet look like x-rayed haggis in see-through mesh ones. The editors’ cunning plan to cripple people out of frocks, knowing that few accessories are more ageing than shin splints and niggling Achilles tendons, has bombed.

And while sturdy boots and chunky sandals might mean less time with the podiatrist, they make a person in a frock look like someone lumbered with the wrong bottom bit in one of those animal mix-up games. The fashion eds’ hope that fear of ridicule would spell the end of frocks was in vain. The frockers are simply ignoring them and continuing with “ageing” footwear.

Quite what the dresspots will do next to try to re-annexe dissidents remains unclear. At press time, they had regrouped on a whole new front: mandating little knotted neckerchiefs and the wearing of two bikinis at once.

Yes, one bikini on top of the other, with the underneath one sticking out at the edges. And socks. Yes, with bikinis. Do at least pretend to keep up, would you?

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Latest from The Listener

LISTENER
Air of uncertainty: The contentious Waikato waste-to-energy plan

Air of uncertainty: The contentious Waikato waste-to-energy plan

17 Jun 03:36 AM

Is a bid to incinerate tons of waste better than burying it?

LISTENER
Super man: Steve Braunias collects his Gold Card

Super man: Steve Braunias collects his Gold Card

17 Jun 03:35 AM
LISTENER
Instant sachet coffee is a popular choice, but what’s in it?

Instant sachet coffee is a popular choice, but what’s in it?

16 Jun 06:49 PM
LISTENER
Nicolas Cage unleashed, again, for intoxicating performance in The Surfer

Nicolas Cage unleashed, again, for intoxicating performance in The Surfer

16 Jun 06:00 PM
LISTENER
Book of the day: The Listeners by Maggie Stiefvater

Book of the day: The Listeners by Maggie Stiefvater

16 Jun 06:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Contact NZ Herald
  • Help & support
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Manage your print subscription
  • Subscribe to Herald Premium
NZ Listener
  • NZ Listener e-edition
  • Contact Listener Editorial
  • Advertising with NZ Listener
  • Manage your Listener subscription
  • Subscribe to NZ Listener digital
  • Subscribe to NZ Listener
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotion and subscriber benefits
NZME Network
  • NZ Listener
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP