A truck fully loaded with rubbish is on fire at Waste Management in Rotorua.

A fire communications shift manager said Rotorua Fire Brigade were attempting to gain access to the rubbish to put out the fire.

"We received the call just before 3 pm.

"A large trailer fully loaded with rubbish is on fire at the waste management site."

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The Waste Management Rotorua Transfer Station is on the corner of Te Ngae Rd & Hamiora Pl.

It is a purpose built facility open to the public for the disposal of general waste, green garden waste and recycling.