Rotorua's mall and main streets were bustling with bargain hunters from 8am through to closing yesterday.
Zorah Bidois took her granddaughter Lenaire Mulholland, 14, out to grab a few sale items and ended up buying a few things for herself as well.
The pair had several bags when the Rotorua Daily Post caught up with them on the street.
"I only came to bring her [Lenaire] in. I wasn't expecting to buy anything, but here we are spending money we don't need to, but the bargains are great."
Lenaire said she had managed to grab herself some new tops for only $5 each.
"And a pair of high waist jeans that are normally $50 for $20. There's some really good deals," she said.
Red Rat clothing on Tutanekai St opened early at 8am and had been busy since then, said manager Joseph Walker.
"It's been pretty crazy. We have done like $5000 before lunch time. That's like a normal Wednesday."
He said the sale continued through to Thursday.
Another shop on Tutanekai St, Stirling Sports, was also full of people searching for good deals.
"We are too busy to talk," said manager Dean Katipa.
One of Rotorua's newest shops, NZ Sale, also had a really busy day, said the manager who did not want to be named.
"It's our first Boxing Day sales day for Rotorua and it's going well. We have had a lot of people through. This morning when we weren't even open there were people waiting," he said.