A new housing development is expected to start springing up in Napier next month, pumping at least $15 million in to the local construction industry and helping to ease the region's housing shortage.

Following a year of preparation, the Te Awa Land Development Company has put 67 new residential lots on the market.

The new subdivision, located at the western end of Hunter Drive, with some sections facing the Maraenui Golf Course, would cater for a variety of needs with section ranging from 338sq m to 808sq m for sale at fixed prices from $279,000 to $339,000, through Tremain Real Estate.

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Te Awa Land Development Company spokesman Marcus Hill said the subdivision went live on Friday and there had already been "plenty of interest" from builders.

"We'll be looking to start construction in about eight weeks.

"It has been through council, we've had subdivision consenters come out and now we're doing the engineering approval and then we'll be into the construction from there."

With minimum construction value for each new property at $1500 per square metre to build and a minimum house size of 150 square metres - meaning new house would be at least $225,000 each - it was expected the development would result in a high-end neighbourhood feel.

"We've put design covenants on it, which means there has to be minimum design standards for size, building materials and construction value but other than we're letting people make their own choices.

"We're looking to continue the same vein of Te Awa that's already there. So, we're looking to keep the same vibe going, and, obviously, we're expecting those subdivision that face the golf course to be appealing to those people who want to build something a little more high-end and use that view over to the golf course."

The development would be carried out under all necessary engineering requirements, with uniform size lots.

"We're continuing on that community-building feel with small cul-de-sacs, trying to promote a bit of a neighbourhood feel. Obviously, it's a closed-end development, in that you come in and out, it's not going to be a thoroughfare and we're looking for it to complement the big Summerset retirement village that's going to go in next door.

"We're really looking just to provide people with good-size lots, with choice, so you can go from quite small to quite large, depending on what you're trying to build. We're also hoping to get a mix of young families to older people in there."

There was a definite lack of availability of housing around Napier, which would be addressed by the development.

"So, we see it as really a good choice for people, in terms of its location to Hastings and Napier. We feel this is a great proposition for people."