I had the privilege of attending an Export Essentials workshop recently, a New Zealand Trade and Enterprise initiative running collectively with our Business, Innovation and Growth team here at Northland Inc.

It was a deeply practical two days that I'd highly recommend to those businesses considering making the leap into overseas territory. For me, however, working with my Northland Inc hat on, it was an excellent reminder of some of the great strengths – and pitfalls – of New Zealand business.

While these may not be new ideas, they remain a catalyst for some worthwhile discussion. Here were my top

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