"We feel that the Far North could be given an extremely raw deal," he added.
"The increases under consideration call for our customers to subsidise the investment that has gone into keeping the lights on in Auckland by boosting and upgrading that city's transmission infrastructure.
"The EA is striving for a fair transmission pricing regime. Top Energy does not believe that changing the rules retrospectively is fair, and has said consistently that any new pricing regime should apply to future investments only.
"We fear that if these increases are introduced, many people in our communities will be tipped into fuel poverty. And it's a huge step back for the efforts to encourage commercial investment in our region. Our communities need economic stimuli, not greater operating costs for business.
"For years we have been upgrading our network at a prudent and sustainable pace. This has included buying the transmission assets at Kaikohe and Pamapuria, and the line that connects them. We have already made investments to replace these aged assets that were long overdue. But we have done this while capping our price increases to amounts that we felt our customers could afford, levels that were significantly below what we were allowed to charge by our regulator.
"We have taken responsible decisions reflecting the priorities of our communities and adopted innovative solutions to deal with supply issues instead of throwing money at them."
If those options were adopted by the EA they would undo that prudent approach, and hit Top Energy's customers with a massive financial penalty reflecting the investment that had gone predominantly into somebody else's electricity infrastructure.
Top Energy would be submitting in the strongest terms as part of the EA's consultation process, and was calling on its customers to do the same.