"We just want people to put their seat belts on and stay off their damn phones," Superintendent Ewers said.
"Don't be surprised if you head to your local bakery or dairy and don't put your seat belt on and you are spoken to by an officer."
Twelve of those who died on Northland roads last year, and 15 of the 40 who died in 2017, had not been wearing seat belts.
"I know a lot of drivers and passengers do put seat belts on, but there is still a group that don't, and if they are in a crash situation they are more likely to end up a fatality or seriously injured," he added.
This week's operation had the active support of a number of other agencies, including Northland Road Safety, the Far North District and Northland Regional councils, Far North REAP, the Northland DHB and ACC.
Meanwhile the NZ Transport Agency Road Safety Outcomes report paints a grim picture of Northland's crash rates over the last five years, with 143 deaths and 739 serious injuries. In terms of population the region had more fatal or serious crashes than any other in the December 2018 quarter, and topped the statistics in alcohol, drugs and speed as crash factors.
It also had the worst record in the country in deaths and serious injuries where seat belts were not used.
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Acting Sergeant Mike Greenwood said yesterday, while setting up a checkpoint in North Rd Kaitaia, that compliance rates had been not too bad. Seat belts were more of an issue than cell phone use, although he had heard all the usual excuses.
"I just pulled out," "I'm just going around the corner."
"People are dying because they're not wearing seat belts," he said. "It doesn't matter how short your trip is, you must put your belt on every time. Even a crash at low speed can cause serious injury."
Drivers in rural areas tended to be less enthusiastic about seat belt use, he added.