Last year's regatta saw the largest fleet race since the dawn of the millennium in 2000 and the spectacle garnered media reach to over 31 million people, with the 2017 event expected to swell in rank and coverage yet again.
The NZ Millennium Cup was also regarded as a fantastic showcase of both New Zealand's marine industry and the beautiful surroundings that visiting superyachts can enjoy.
Since its inaugural run in 2000 when 70 vessels raced to Kawau Island, the NZ Millennium Cup has served as a focal point for yachts in the Pacific, while allowing big-money sponsors to recognise brand exposure in and around cup activities, promotions and advertising.
Organisers see the event as being an excellent way to attract interest and investment in the New Zealand marine industry; a way of reflecting the growing understanding of what New Zealand offers in terms of both Kiwi craftsmanship and cruising.
They also see it as an opportunity for the locals to share the Far North's beautiful coastline - a "subtropical micro-region comprising 144 islands with white-sand beaches, turquoise waters and abundant marine life".