Money raised through the appeal and other October fundraising events around the country will fund research into new targeted treatments, life-saving awareness initiatives, education programmes, and support New Zealanders going through breast cancer.
"It is fantastic to see Whangārei join so many other towns and cities across New Zealand lighting up pink for Breast Cancer Awareness Month.
"It's such a powerful visual reminder that nine Kiwi women are diagnosed with breast cancer every day – it's still the most common cancer for women in our country,'' Evangelia Henderson, chief executive of Breast Cancer Foundation NZ, said.
''We hope New Zealanders will get behind this cause and donate generously to our appeal, so that we can continue our crucial work to see zero deaths from breast cancer become a reality."
For more details about Breast Cancer Awareness Month, or to volunteer to be a Pink Ribbon Street Appeal collector for a couple of hours, go to www.breastcancerfoundation.org.nz