The Waitangi Treaty Grounds was one of the tourist attractions that benefited from an increase in tourism spending and chief executive Greg McManus said they experienced double digit growth in January.
More than 20,000 visitors visited the grounds and the Museum of Waitangi in January compared with over 17,000 in the same month last year.
That was an increase of 14 per cent compared with January last year.
Mr McManus said January was their busiest month because it coincided with the school holidays and February was also busy when international tourists usually arrived.
"Our goal is to contribute to the growth of tourism in Northland as well as to ensure people stay longer and explore the region."
He said the number of international and domestic tourists to the Treaty grounds and the museum, including Northlanders, was evenly split.
Northland Inc general manager regional promotions and tourism Paul Davis said it was pleasing to note visitor spending was not only growing fast in the region, it was getting greater growth than the national average.
"February and March are traditionally the peak months for international visitors to New Zealand, and industry feedback to us on bookings and visitor flows shows that this year will be the same.
"We expect a continuation of the record visitor spend, guest nights and visitor numbers over the next few months," he said.
Mr Davis said with the Lions' rugby tour in June and July, there were two periods of opportunity for tourism growth in Northland- around the Whangarei match and later when indications were there would be 22,000 international fans travelling around New Zealand.
The upcoming World Masters' Games in April was also a big opportunity for Northland, he said.
At $107m, Kiwis were again the biggest spenders in January, followed by Australian tourists $11m, rest of Europe $9m, United Kingdom $8m, Germany $7m, USA $6m, Canada $2m, rest of Asia $1m, and Korea $1m.
