Sustainable beauty, essential hair care

The old 'practice makes perfect' adage is actually a brilliant business model. Case in point: Davines. Founded in 1983 by the Bollati family in Parma, Italy, Davines Group was a research lab that produced high-end hair care concoctions for global cosmetics companies. Fortunately for us, after a decade of carefully refining their products, the Italian brand decided it was time to branch out on their own. Their products are made from eco-friendly ingredients with an emphasis on scientifically-proven effectiveness, and packaged in reusable containers made of reusable, food-grade materials. The result is a line that our hair, and our conscience can love — a combination that's absolutely perfecto.

Beauty will save the world

Beauty and sustainability are the two central ideals in the Davines philosophy.

Davines see sustainability in regard to their products as: the commitment to minimise impact that our actions have on the environment, and the privileged and respectful use of natural ingredients.

Essential hair care

Since the beginning, Davines has focused on crafting quality products that are scientifically engineered to work, and express each individual's distinctive style and spirit.

Essential Haircare is the daily haircare product line that best epitomizes the Davines brand and embodies the company's values more than any others. It represents the good soul of a project: each product offers the perfect balance between their function, nature and its exuberant generosity.

Each family in reformulated Davines Essential Haircare line contains a specific characteristic and function: nourishment, hydration, volume, shine, protecting, elasticity, smoothness and daily care.

All products are free from sulphates and parabens, and are enriched with active ingredients sourced from slow food presidia farms in Italy to contribute to the biodiversity of Davines planet.