Bayleys Whangarei agent Ross Blomfield, who is marketing the property, said that while the land and buildings had a 2012 council valuation of $3.7 million, it was much harder to place a market value on the site as the campground was being sold as a going concern with a proven six-figure revenue stream.
"The Whangaruru Beachfront Camp turned over in the region of $220,000 in the 2014/15 financial year, and is forecast to turnover more than $250,000 in the current financial year," Mr Blomfield said.
"The camp already has a near capacity number of bookings over the Christmas/New Year period, with strong reservations throughout the remainder of summer leading right up to Easter.
"The nature and aesthetic feel of the camp is very much what could be described as 'traditional Kiwiana' " that is, set up for tents, caravans, motorhomes, and budget-level bunk cabins."
The land is zoned Countryside and Coastal Countryside Environments in the Whangarei District Plan and consists of one single title but Whangarei District Council has issued a resource consent for the subdivision of the land into four smaller titles. Under this plan, Lot 1 of 12.83ha would house the beachfront campground business " with vehicle access through two sides of the property.
The remaining three sites on the hills overlooking the campground would all become coastal lifestyle block sized parcels under the Whangarei Coastal Management Strategy Structure Plan. Lot 2 would be of 3.87ha Lot 3 would be of 17.27ha and Lot 4 would be of 25.79ha.
According to the Companies Office Graham Craig Stokes, from Ruakaka, is the sole director of Whangaruru Beachfront Camp (2014) Ltd.
