Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Northern Advocate

Road Safety Week 2025 urges caution after eight Northland road deaths

Northern Advocate
11 May, 2025 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Road Safety Week 2025 has kicked off with a call for motorists to take greater care on the roads. Photo / NZME

Road Safety Week 2025 has kicked off with a call for motorists to take greater care on the roads. Photo / NZME

Road Safety Week starts today with a message to motorists about driving safely after eight deaths in Northland road crashes this year.

The call comes from Northland Road Safety Trust Manager Ashley Johnston.

“It’s about staying focused on what is ahead you and around you when driving because that can be the difference between life and death,” she said.

Last year Northland’s road toll stood at 27 but more than a thousand hospitalisations linked to road crashes took place.

Northland Road Safety Trust Manager Ashley Johnston. Photo / NZME
Northland Road Safety Trust Manager Ashley Johnston. Photo / NZME
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

This year’s Road Safety Week (12-18 May) urges the public to become a road safety hero, recognising everyone plays a role in making journeys and roads safer.

Johnston said any road death is one too many.

“We say it all the time but it comes down to driving to the conditions – especially with winter on the horizon – not speeding, wearing seatbelts, ensuring children are in restraints."

Johnston said too many motorists continued to drive distracted or under the influence of drugs and alcohol.

Advertisement
Advertise with NZME.

“The impact of road crashes can last a lifetime and destroy families.”

Northland Road Policing manager Inspector Anne-Marie Fitchett said police and its partners were working hard to reduce the road toll.

Northland Road Policing manager Inspector Anne-Marie Fitchett. Photo / NZME
Northland Road Policing manager Inspector Anne-Marie Fitchett. Photo / NZME

“We’ve had eight people die on our roads this year compared with 18 at this time last year.

“While that is a vast improvement, every one of those people had families and people that cared for them who are now grieving.”

She credited ramped-up enforcement efforts, specifically around speed and impaired driving, for improving road safety, but said motorists needed to step up too.

“In 2024, 22% of our deaths and serious injuries involved alcohol. Similarly, speed contributed to 33% of deaths and serious injuries on Northland roads in 2024, while 24% of those killed or seriously injured in light vehicles in Northland weren’t wearing a seatbelt.”

Fitchett said Northland’s figures were the highest in the country.

“If we choose not to wear a seatbelt, we will have minimal protection in a crash. If we drive while impaired, we can’t possibly hope to react in the way we need to. And if we speed, there is less time to react.

“Let’s learn these lessons now rather than the devastating hard way.”

The annual Road Safety Hero fun relay/walk around Hātea Loop, Whangārei, will take place on Friday at 1pm, starting at Pūtahi Park.

Advertisement
Advertise with NZME.

“It is a day full of fun, awareness, and a powerful message,” Johnston said.

The event aimed to show support for road safety awareness and honour the people making the roads safer.

People are invited to dress like a road safety hero with reflectors, capes and any other creativity, Johnston said.

Save

    Share this article

Latest from Northern Advocate

Northern Advocate

Family's heartbreak as pet sheep killed by dogs; council called out for delayed action

Northern Advocate

FNDC funding for events sparks debate over infrastructure focus

Premium
OpinionKevin Page

Kevin Page: Why a T-shirt decision may have saved my wife's life


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Northern Advocate

Family's heartbreak as pet sheep killed by dogs; council called out for delayed action
Northern Advocate

Family's heartbreak as pet sheep killed by dogs; council called out for delayed action

The family was upset Animal Control didn't visit on the day.

21 Jul 05:00 PM
FNDC funding for events sparks debate over infrastructure focus
Northern Advocate

FNDC funding for events sparks debate over infrastructure focus

21 Jul 04:30 PM
Premium
Premium
Kevin Page: Why a T-shirt decision may have saved my wife's life
Kevin Page
OpinionKevin Page

Kevin Page: Why a T-shirt decision may have saved my wife's life

21 Jul 04:30 PM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP