Roadside memorial crosses can be seen all around Northland. Photo / NZME
Roadside memorial crosses can be seen all around Northland. Photo / NZME
Northland drivers are being challenged to change their attitudes as road safety advocates condemn the region’s road toll.
The call comes ahead of Road Safety Week, from May 20 to 26. The annual event pushes for safer roads and responsible driving.
Northland Road Safety Trust manager Ashley Johnston saidthere was a need to focus on safer driving habits as the region’s road toll was unacceptably high and continuing to grow.
Northland road policing manager Inspector Anne-Marie Fitchett said 18 people had died on the region’s roads this year, which was more than one a week at the time of commenting.
Last year’s road toll was 38. Of those who died, the majority were aged between 25 and 39.
Gail Shepherd was a much-loved police officer based in Northland.
The NorthernAdvocate understands the crash is still being investigated.
Fitchett said good driving decisions relied on a clear head, following the law and considering the impact on others.
To help spread the word, people are encouraged to enter this year’s Road Safety Heroes Relay on May 24 in the Town Basin, Whangārei.
The free event, backed by Northland Road Safety Trust, Northland Transport Alliance, Plunket and police, will take teams dressed in costumes around the Hātea Loop.