"There's no fancy paperwork to fill in - all we need is an idea in snapshot form. We want everyone who's ever had an idea for a business to join in.
"We're not looking for the next Facebook or Xero - just simple ideas from everyday Northlanders who want to take up the challenge of starting their own business," Ms Tattley said.
Entrants have until July 24 to submit ideas at www.thepick.co.nz.
From the ideas submitted, 20 entrants will be picked to move forward to the next stage. Each will receive a support package worth up to $5000 from The Orchard to help them develop a business plan.
In November 2017, the shortlisted entrants will showcase their business idea to a panel of judges, who will pick five winners - one from each of the five competition categories. The competition categories are rural, health and well-being, food and beverage, tourism and general.
The winners of The Pick: 2017 will each receive a prize package valued at up to $30,000, comprising business support, mentorship and professional services, to help grow their business idea into a reality.
Winners will be announced on December 1.